Collaboration can be magical and at Direct Create we want to weave magic. All the people who appreciate and breathe art, Direct Create is a platform for them. It is everything that a hand-producer can be and more. It is a family of true art lovers that knits them together in one unit while helping them retain and expand their individuality.
We exhibited at the MDW 2019 on the theme "Craftsmanship in the Digital Age" to showcase the impact of traditional craftsmanship on modern design. The possibilities of combining time-honoured crafts with futuristic ideas are only limited by the imagination of the creator. Direct Create bridges the gap between tradition and innovation to define a new collaborative future for sustainable artisanal crafts.
Through the installation, works of the Indian artisanal and creative community reached the international audience and business players. Through the week, we engaged in dialogue with the creative community that attends the Milan Design Week and Salone del Mobile.
