Collaboration can be magical and at Direct Create we want to weave magic. All the people who appreciate and breathe art, Direct Create is a platform for them. It is everything that a hand-producer can be and more. It is a family of true art lovers that knits them together in one unit while helping them retain and expand their individuality.
Located at the heart of Jaipur’s emerging commercial district in the Rajasthan region, Lehariya is a finely-crafted business destination that integrates traditional values with the modern-day enterprise. Famous for its flowing patterns inspired by waves or ‘lehar,’ ‘lehariya’ is a tie-dyeing craft technique native to Rajasthan.
The Tie & Die craft is the inspiration for Lehariya’s facade, as well as the root of its name. The pattern, derived from the Lehariya turbans worn by Rajput nobles, flows across all four towers, covering them like a second-skin. This facade is not only aesthetically pleasing but has a functional benefit as well: by absorbing and deflecting much of the direct sunlight, it keeps the towers cool.
