This beautifully handmade diary have round handblock printing in shades of red and white, on the cover. Block printing is also known as “relief printing” because the ink leaves a raised texture on the paper. This is different than letterpress where the image is applied with enough pressure to leave an indent on the paper; typically block printing is done by hand, so the ink sits on the surface adding a raised texture to the paper.
https://www.directcreate.com/product/10367/artsy-expressions
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